Montilla

Montilla Xperience opens on Friday with concerts and tastings until November 21

The third edition of the fair, organised by ADEMO, schedules activities at Paseo de las Mercedes, the Castillo and the Hotel Don Gonzalo.

M. Marta L. · Published on October 29, 2026 at 14:39

Cinco personas de pie junto a un cartel amarillo y blanco con el texto Montilla Xperience en un parque. — Photo: Ayuntamiento de Montilla

The third edition of Montilla Xperience starts this Friday, October 30, and will run until Saturday, November 21, according to the Ayuntamiento de Montilla. The initiative, organised by the Asociación de Empresarios de Montilla (ADEMO) under the slogan «Descubre, vive y saborea», spreads its activities across the Paseo de las Mercedes, the Castillo de Montilla and the Hotel Don Gonzalo.

First weekend in the marquee

The marquee set up on the central promenade of the Paseo de las Mercedes will host the first events. On Friday, October 30, it will open from 18:00 to 00:30 hours, with bar service and a concert by Olivetti at 19:00 hours. On Saturday, October 31, the programme will start at 13:00 hours and will include a horror passage with a section adapted for children, from 17:30 to 20:30 hours, and another for teenagers and adults, from 20:30 to 23:30 hours. On Sunday, November 1, from 13:00 hours, there will be an exhibition and show dedicated to Harry Potter, as well as music and a bar.

Industry and young entrepreneurs

On Wednesday, November 4, the Castillo de Montilla will host the I Encuentro Eje Industrial Córdoba-Málaga at 9:30 hours, under the slogan «La nueva industria andaluza: retos, innovación y oportunidades». Organised by ADEMO with the collaboration of Grupo DataRush and Seidor, it will bring together companies, institutional representatives and professionals. It will include two work sessions, «Tecnología que mejora la rentabilidad» and «Casos de éxito en la industria andaluza», moderated by representatives of Seidor, and a masterclass by the Escuela de Negocios San Telmo. On Friday, November 6, the marquee will host a young entrepreneurs event at 20:00 hours, in collaboration with the Área de Juventud del Ayuntamiento, and a DJ session at 22:00 hours.

Food and wine

On Saturday, November 7, there will be a popular molinero breakfast at 10:00 hours, with bread and extra virgin olive oil from local cooperatives. At 11:00 hours, guided visits to charming places in Montilla will depart from the marquee, with routes for adults and children. At 12:30 hours there will be a guided tasting of local vermouths and, between 14:00 and 18:30 hours, the official presentation and tasting of the tinaja wines together with the announcement of the Premio Tinaja 2026. The day will end at 19:30 hours with Los Indiespensables. On Sunday, November 8, at 10:00 hours, there will be a tasting of typical Montilla puff pastries with coffee and chocolate. At 11:00 hours the guided visits from the marquee will return and at 12:30 hours there will be a guided tasting of generous wines from the area.

Closing at the Hotel Don Gonzalo

The programme will conclude on Saturday, November 21, at the Hotel Don Gonzalo with the XXVII Cata Dirigida de Vinos de ADEMO, at 13:30 hours, and a musical performance by Cosita Wena at 18:00 hours.

Registrations and tickets

The tastings and guided routes require prior registration. The tasting on November 21 and the musical performance that day will be accessible by ticket, available through the Montilla Xperience website. The full programme, the schedules and the information on registrations and tickets can be consulted on that same website. The mayor of Montilla, Rafael Llamas, has stated that «Montilla tiene muchísimas oportunidades y tenemos que seguir avanzando y profundizando en ellas para atraer iniciativas empresariales que generen desarrollo económico, empleo y también desarrollo social».